Before entering the SEO techniques You need to do an SEO Audit on your website.
Complete an SEO Audit on your website
Auditing your website helps you discover why you’re not getting enough search traffic and sales. An SEO audit means you’re closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals.
Check #1: Do all your website’s pages have SEO meta titles and descriptions?
Check #2: Is each page on your website optimized for SEO keywords?
Check #3: Is your URL structure optimized for search engines? Your URLs should be simple, short, and easy for a search engine to tell what the page is about.
After Completing your SEO Audit You can implement the below given SEO techniques one by one.
Improve User Engagement on sites
Engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page.
Here are the factors that determine Your page ranks : Search Visits, Direct Visits, Total Visits, Page views, Time on site, Bounce Rate.
Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages.
Good formatting can improve your page’s readability. Use shorter paragraphs, shorter sentences, and bullet points so that your page’s content looks attractive to the readers.
Lowering your Bounce Rate
Bounce rate is the percentage of visitors who land on your website and leave without interacting further. One reason that your target customers might leave your site is a lack of readability. Maintaining & improving Your content’s readability will reduce the bounce rate.
Avoid irrelevant popups, users may found that to be annoying. If the landing page does not satisfy the visitor’s are going to bounce the moment they arrive on your website.
Improve Site Speed
Page speed is often confused with “site speed”, Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page). Pages with a longer load time tend to have higher bounce rates and lower average time on page.
There are many common reasons to have redirects. You should know the performance and speed problems they create and how to solve them. As more and more people use mobile, redirects will become more and more of a problem.
There are many good and legitimate reasons to have redirects but it should be kept in mind that redirects cause significant performance and speed issues. Every single redirect you can remove (or clean up) will make your pages load faster.
Research Keywords and Use Them Sparingly
Keywords are one of the main elements of SEO. SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
Instead of thinking in terms of individual keywords, think in terms of themes of keywords. A single page will be about a single topic, which can then be described with several keywords.
When you have several pages about specific topics, and they are all optimized for a theme of keywords, then your site as a whole is going to be relevant for not just a single keyword, but a full range of keywords.
All your keywords work together to tell the full story of your site. What is it about? How is it relevant? You want to use a single keyword theme per page to help Google understand exactly what each page is about and how it relates to the whole. Keep that concept in mind while you are trying to fit keywords and your site together.
Focusing on YouTube SEO will push your website onto the first page on Google and get you traffic from YouTube as well. The filename, the title, the description—all these elements affect your rankings. YouTube uses keywords in the description to rank you for super-long tail keywords. If you take the time to optimize your videos for SEO, you’ll get significantly more traffic than your competitors.
Make a Strong Presence on Social Media
Social can be utilized to build not only awareness but also brand authority. The more shares on social media you have, the more opportunities people have to see your content and link to it.
With the number of people on social media, its worldwide reach, and its ease of sharing, social media is a great way to build your web presence and quickly build an audience. You have to be proactive and reach people where they are.
Update and republish old blogs
If you’re not driving traffic to your old blog posts, you are slashing your ROI dramatically.It doesn’t make sense to spend lots of hours or hundreds of dollars creating a new blog post and then letting it die. Regularly share old content on social media. Regularly go back and add internal links to older posts.
You can’t just republish some posts, because they lose value over time.So you can create a completely new, updated post.
Building backlinks is still crucial for good rankings. “Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. The more authoritative websites that link to you, the better rankings and traffic you’ll get.
The acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories.
You can get backlinks by guest posting on websites. Don’t overlook websites that don’t have a “write for us” page.You might wonder why sites as those, listed by the Backlink Builder tool provide such a precious asset as backlinks for free. The answer is simple – they need content for their site. When you post an article, or submit a link to your site, you do not get paid for this. You provide them for free with something they need – content – and in return they also provide you for free with something you need – quality backlinks. It is a free trade, as long as the sites you post your content or links are respected and you don’t post fake links or content.
Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks.
Don’t forget about bing & yahoo
The Internet world doesn’t revolve around google. There are still users who prefer Yahoo or Bing and some are just plain used to it. Understand that this requires you to adapt to the workings of the major search engines and develop your site accordingly. It is called Search Engine Optimization. Adjust your sites to match the working of these engines as well, to boost your SEO.